Really Long Email

Perhaps the oldest form of web advertising is what we now refer to as “junk mail,” or “spam.” These direct email ads are so annoying that they’re literally referred to as junk. But, they’re cheap to produce, and free to send, and shockingly can still be effective if done right.

That’s why it’s kind of nice to see attempts like this one by Pmweb for Beach Park  (a water park in Brazil) to do something interesting in this space. The email feels a bit like you’re going down a water slide; and, perhaps more important, it’s interesting enough that you’ll pay attention to it before just deleting it. That’s a success for direct email advertising.